With a “beauty in five minutes” philosophy, TheBalm’s multi-use, mega-fabulous products offer wondrous solutions for beauty wants and needs. The amazing formulas which will not only make you look gorgeous also give you huge benefits. TheBalm concealer works as a night cream nourishing your skin while you sleep. This is a beauty collection for women, created by women with real understanding of what truly makes a difference. Utterly unique, utterly retro and utterly wearable!